I kid you not.
{via metafilter}
Tag Archive for 'advertising'
“Nothing grabs an audience’s attention more effectively than a clever optical illusion. Combine that with an ingenious ad campaign and you get this brilliant mobile billboard for The Red Cross, currently gracing the streets of San Francisco.
It’s photo journalism, meets Hollywood blockbuster movie poster, and it is turning plenty of heads wherever it parks itself. Enthusiastic onlookers have been snapping up photos of the mobile billboard and posting, uploading and sharing them online with friends. This is a brilliant example of how an audience can further promote the exposure of a great advertising campaign through mobile phones, blogs and sites such as flicker. ” quited from the coolhunter.net
The ad was created by Hal Rine.
{via thecoolhunter}
MacBook Air is ultrathin, ultraportable, and ultra unlike anything else. But you don’t lose inches and pounds overnight. It’s the result of rethinking conventions. Of multiple wireless innovations. And of breakthrough design. With MacBook Air, mobile computing suddenly has a new standard.
{via apple}
Watch the apple guided tour here:
A must view is the commercial photography work of Quentin Shih in China. It reminds me of the quality, excitement and creativity of work from New York City but from the Asian point of view.
Xerox today unveiled the most sweeping changes to its logo and brand in the companyss history. This morning CEO Anne Mulcahy and president Ursula Burns hosted a town hall meeting and live webcast that first revealed the new logo and brand identity to Xerox’s 57,000 global employees.
Developed with Interbrand, the new identity is a big departure from previous changes to the brand. The new logo better reflects Xerox today, a company that has transformed itself in recent years far beyond its roots in copier systems. The new design is meant to make people pause, and take a new look at the iconic brand.
You can see the full press release and the new brand identity, including the new wordmark with symbol at www.xerox.com/news. There you will also get a preview of changes that will take place tonight on the Xerox website, when it goes live. The company’s award-winning advertising will be updated immediately. Xerox will start changing the logo on products, facilities, vehicles and marketing materials over the next 18 months.
Quoted above {adgoodness}
— with no pretty slides behind him — Philippe Starck spends 17 minutes reaching for the very roots of the question “Why design?” Along the way he drops brilliant insights into the human condition; listen carefully for one perfectly crystallized motto for all of us, genius or not. Yet all this deep thought, he cheerfully admits, is to aid in the design of a better toothbrush. (Recorded March 2007 in Monterey, California. Duration: 17:07.)
{via creativebits}
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